Finding a direction

Along with obviously specializing in printing wearable goods we also do a decent deal of design work.  Most of this is in conjunction with print orders both large and small, it's handy for customers to have a one stop shop to help them along the way.  From concept to the final printed product we handle it all.

Recently we were contacted by a new customer that was looking to change things up for their Youth and Young Adult camp shirts.  Of course we were more than happy to help out.  The design process was a bit long but in the end our client got exactly what they were wanting and loved it.  

It took a while to land on this concept, the original direction was something in the vein of our Live Free print that you can find in our Etsy store.  

Not all clients know exactly what they want, sometimes it takes some time in the dark just generating a few simple ideas to help flesh out the direction they want to head towards.  That was the case with this order, the previous shirts were full color process jobs and they wanted a break from that in the form of something simple and classic.  

The initial concept was the state of Louisiana filled with text, simple enough but not quite there.  The idea of a design using arrows was suggested (our Stay True print was the reference point for that) so the state shape idea was set aside to play around with arrows.  It was then that the blending began and several variations were created.  The client favored the above design and now we can move on from there with the printing process.